For many years, the Circuit Paul Ricard and Audi France have shared the same notion of sporting prowess and a pronounced taste for innovation. And that is why Audi France found an ideal ally in the Circuit Paul Ricard, where, for many years, the brand has organised its many events: Audi Driving Experience, 24-hour Audi Endurance Experience, myAudi driving experience, etc. The product of this relationship of trust, the Circuit Paul Ricard benefits from its partner support every day thanks to a fleet of cars marked with the brand’s four rings. Safety Car, Medical Car, Leading Car and transport vehicles, the sportiest and most prestigious Audi models can be seen all over the circuit, ranging from the vitamin-packed Audi S3 Sportback to the Audi R8 supercar, and including the Audi A8 luxury cars.
As enthusiastic about watch-making as it is about racing cars, fields in which technical skills are a must and performance and the search for lightness are pushed to the extreme, Richard Mille has chosen to associate its name with the Circuit Paul Ricard in the frame of an official partnership with the watchmaker. Highly visible around the track, on the video screens and the circuit’s vehicles, as well as in the interior spaces that host the public, the media and VIPs, Richard Mille’s colours also adorn the huge time tower created especially to celebrate this partnership that stands at the entrance to the straight line opposite the pit lane and the main grandstands. A giant race board which allows spectators to follow the ranking lap after lap and, thus, enjoy the event live thanks to Richard Mille, the greatest mechanical thrills.
The Circuit Paul Ricard’s entire video infrastructure is now supplied by Sony in order to improve the pleasure, safety and security of races. Sony offers a global solution covering screens and laser projectors, and featuring laser display and 4K display technologies. On the circuit, 40 SNC-WR632 mobile cameras shoot the high-speed vehicles at a rate of 60 images per second. The race management control room is equipped with a wall of nine Sony Full HD BRAVIA 60” professional LED screens. The two Media Center rooms are each equipped with 23 Sony Full HD BRAVIA 40’’ LED screens. The public can enjoy shots of the race in real time and other information on a network of more than 100 professional BRAVIA screens around the site. Choosing Sony BRAVIA low-energy professional screens has greatly reduced electricity consumption and the technical screens are also appreciated for their ease of installation, image quality and the wide range of screen sizes.
#3500LIVES campaign by the FIA
Launched by Jean Todt, the President of the Fédération Internationale de l’Automobile (FIA) in March 2017, in partnership with JCDecaux, the #3500LIVES campaign issues simple and universal messages designed to promote road safety. With the return of the French Formula 1 Grand Prix, the Circuit Paul Ricard naturally wanted to join forces with this communication campaign in order to increase its commitment to road safety. In concrete terms, the Circuit’s management has deployed the campaign at the entrance and inside the track area by displaying visuals of the high-impact messages in public areas.
CUGES-LES-PINS, LE BEAUSSET and LE CASTELLET
Since 2014, for Cuges-les-Pins, 2015 for Le Beausset and 2021 for Le Castellet, the partnerships with the Circuit Paul Ricard have aimed to include the three neighbouring towns in a development dynamic related to the circuit's activities and forge local relations.
In concrete terms, the municipalities undertake to promote the circuit’s activities (distribution of flyers, posters at the town halls and tourist offices, promotional operations and activities in the town centres) and the circuit organises free tours for school groups, supplies invitations for its events to the towns’ officials, and promotes this partnership (events communication). The partnership also provides for a reception plan for the Bol d’Or’s spectators in the municipalities (ticket sales, overflow car parks and rest areas). A shop with circuit's merchandising will be opened at Le Castellet in Summer 2021.